Manchester United manager Louis van Gaal says his players are bitterly disappointed after losing 2-1 at Bournemouth.
The Red Devils were in desperate need of a win after the mid-week defeat in the Champions League against Wolfsburg.
But they again struggled to impose their game as their former striker Joshua King scored the winner for the hosts.
"It is very disappointing [to lose]," van Gaal said.
"In spite of the early goal, we came on very well in the match, scored an equaliser and we created more chance to score a second goal. We didn't do that in the first half but we had the feeling in the players, the management and his staff that could win this game.
"Then the set play causes the second goal of Bournemouth and you cannot accept as a player or a manager.
"But it has happened and then you know in this kind of game, the club who scores the second goal is mostly the winner and they are also pressing the ball every time so it is also very difficult to come again in your game. That is how I have seen this game.
"The silence in the dressing room was big. Of course I have already spoken but it takes a long time. We have to train, we have to prepare for Norwich City and we have to beat them.
"That is our aim and purpose but it is of course more difficult when you lose two times in a row. It is a very bad moment to lose. We have to put the heads up again and believe in ourselves because that is also very important.
"We have to prepare for this match in the same way as we always do.
"[Why Nick Powell for Marouane Fellaini?] You have to try something and we were not the dominating team so you have to change something in the position of the players, so you hope that he contributes to the making of goal and we have tried that."