Arsenal legend Paul Merson says the Gunners should have made an £80m offer to sign Real Madrid striker Karim Benzema.
According to the 47-year-old, Arsenal were financially strong enough to make a very important offer for the Frenchman.
But instead, the transfer window ended with only goalkeeper Petr Cech joining the team.
"Arsenal, if they went and paid £80million for Benzema, they'd get him. Now why not pay it?'" Merson told Sky Sports News HQ.
"They've got the money there, go on, win the Premier League and be an absolute massive threat in the Champions League.
"They haven't done any of that and I feel the fans are getting cheated a little bit because they're playing top dollar and they're not bringing anyone in.
"I mean, £10million. That's like Accrington Stanley FC buying someone for £100."